gold ring of Russia

Pilot project for the development of autotourism on the route "The system of autotourist routes in the Golden Ring of Russia"

Today in the Russian Federation, according to expert estimates, the number of tourists traveling by car has significantly increased.

Assessment of the contribution of auto tourism to the development of the economy from the point of view of justifying the need to direct public and private investments in the tourism sector is difficult due to the lack of a correct accounting system for auto tourists.

The existing infrastructure of rendering the corresponding services to autotourists, neither quantitatively nor qualitatively, does not meet modern requirements. The unification of enterprises and organizations that provide tourist and related services, mutually complementing each other and providing civilized conditions for autotourists in autotourist mini-clusters, will significantly increase the level of service on the route. Moreover, one of the structure-forming directions of the formation of tourist clusters on the territory of the Russian Federation is the formation of autotourist clusters. At the same time, another important problem is being solved - the uneven development of territories on the route "Golden Ring of Russia", the presence of so-called "niches" - spaces between cities that are devoid of tourist attractions and basic infrastructure.

Additional advantages of the tourist route "The Golden Ring of Russia" as a pilot project implementation area are: comparatively high-quality road surface of federal and regional highways; a wide network of roadside cafes, gas stations, hotels, car services, the presence of a large number of attractions, museums and entertainment and leisure places, etc.

The set of measures in the pilot project for the development of auto tourism on the Golden Ring of Russia route includes the following activities:

  1. Development and testing of the Methodology for calculating the tourist flow of autotourists
    on the route "The Golden Ring of Russia".
  2. Design and formation of autotouristic clusters of the tourist route "The Golden Ring of Russia".
  3. Development of uniform service standards on the Golden Ring of Russia route and their saturation of auto routes.
  4. Development of information systems for servicing car tourists on the "Golden Ring of Russia" route.
  5. Promotion of the auto-tourist route on the "Golden Ring" in the domestic and foreign tourist markets.

Information about the initiator of the events: the Union for the Development and Interaction of the Cities of the Golden Ring (Union of the Cities of the Golden Ring). Yaroslavl, 150000, Epiphany square, 8.

Contact information: Executive Director of the Union of Cities of the Golden Ring Natalya Vladimirovna Bulakh tel. 8-903-820-29-32.

Implementation of a pilot project for the development of autotourism on the route "The system of autotourist routes in the Golden Ring of Russia"

(proposals of the Union of Cities of the Golden Ring)

№ p / p

Name of performers

Name of event

Deadlines

Financing volume, RUB mln.

Brief description and expected result

Type of tourism

1. Development and testing of the Methodology for calculating the tourist flow of autotourists
on the route "The Golden Ring of Russia"

 

Union of Cities of the Golden Ring;

Municipalities on the "Golden Ring of Russia" route

Federation Subjects

Development and testing of the Methodology for calculating the tourist flow of autotourists

on the route "The Golden Ring of Russia"

2019 - 2025 years

 

Problems:
In recent years, the flow of autotourists on the Golden Ring of Russia route has sharply increased. At the moment, there is no reliable method for counting individual tourists, which would make it possible to realistically assess the contribution of tourism to the economy of the territories on the route "The Golden Ring of Russia".
Problems of calculating tourist flow and economic effect:

1. Providing incomplete reliable statistical information by business entities.

2. Lagging of the available results of official statistics.

3. Lack of accounting for a number of indicators that make it possible to assess the real volume of tourist flow to the territory of the region (including the number of individual tourists and one-day visitors).

Description:
The Union of Cities of the Golden Ring initiated the development of a Methodology for calculating the tourist flow of autotourists on the Golden Ring of Russia route with the involvement of experts from the auto and tourist communities, representatives of science, authorities, leading mobile operators, and Russian banks. The technique will be tested within the Golden Ring route.

Expected results:

Ensuring comparability of statistical and marketing data on tourism on the "Golden Ring of Russia" route.

Providing specialists with reliable information about the state and socio-demographic characteristics of tourist flows along the route.

Creation of a resource for planning tourist services, taking into account the state and development prospects of the market.

Assessment of the contribution of tourism to economic development from the point of view of justifying the need to direct public and private investments in the tourism sector.

Analysis of the process of tourist consumption, identification of promising market trends and needs of tourists, analysis of possible risks of development of the tourist market.

Car tourism and other types of tourism

2. Design and formation of autotouristic clusters of the tourist route "The Golden Ring of Russia"

 

Union of Cities of the Golden Ring;

Municipalities on the "Golden Ring of Russia" route

Federation Subjects

Design and formation of autotourist clusters on the route "The Golden Ring of Russia"

2019 - 2025 years

 

Problems: In recent years, the flow of individual tourists (autotourists) on the Golden Ring of Russia route has sharply increased.

Uneven development of territories on the route "Golden Ring of Russia", the presence of "niches" - spaces between cities, which are devoid of tourist attractions and basic infrastructure.

Description: Key zones for the formation and development of auto-tourist mini-clusters, uniting enterprises and organizations that provide tourist and related services, mutually complement each other and provide civilized conditions for auto tourists, are determined on the Golden Ring of Russia route.

Positioning is developed individually for each territory participating in the project and is linked to the target groups of autotourists.

Taking into account the identified promising service centers, positioning of municipalities and territorial zones, a unified scheme of autotourist complexes on the "Golden Ring of Russia" route is being developed.

Representatives of local authorities, the car community and business are involved in the development of the Scheme. The implementation of specific design solutions is carried out as soon as investors appear.

Expected results:

- filling in the sections of the path along the route "The Golden Ring of Russia" that are empty from the point of view of the presence of tourist attractions,

- an increase in the number of integrated service centers for car tourists,

- a register of topics for auto routes on the "Golden Ring of Russia", including short linear routes, small rings,

- visualization of the project of a tourist route for autotourists on the route "Golden Ring of Russia" as a network of autotourism clusters,

Car tourism and other types of tourism

3. Development of uniform service standards on the "Golden Ring of Russia" route and their saturation of auto routes

 

Union of Cities of the Golden Ring;

Municipalities on the "Golden Ring of Russia" route

Federation Subjects

Development of uniform standards for tourist services on the "Golden Ring of Russia" route

2019 - 2025 years

 

Problems: Tightening of the requirements of modern tourists to the quality of individual elements of tourist travel, the level of service.

Description: The development and implementation of uniform standards for tourist services on the "Golden Ring of Russia" route is carried out in several stages. At the first stage, criteria for evaluating objects of the tourism industry are developed with the involvement of the expert community (objects of display and accommodation, event organizers, food places, roadside infrastructure).

At the second stage, offsite seminars-meetings are organized in the territories included in the tourist route "The Golden Ring of Russia". The result of their implementation is the identification of key objects for examination.

At the third stage, an examination of tourist objects is carried out with the preparation of a register and the issuance of Certificates of the quality of services. The register of the route "The Golden Ring of Russia" includes tourist sites that have received Certificates, with placement on the route website. At this stage, the expert groups for the assessment of tourist sites include representatives of specialists in the field of hospitality, tourism business, and the car community.

Expected results:

Formation of the market of tourist services according to uniform standards on the tourist route "The Golden Ring of Russia", providing an increase in the quality of service for motorists.

 

4. Development of information systems for servicing car tourists on the route "The Golden Ring of Russia"

 

Union of Cities of the Golden Ring;

Municipalities on the "Golden Ring of Russia" route

Federation Subjects

Development of information systems for servicing car tourists on the route "The Golden Ring of Russia"

2019 - 2025 years

 

Problems: At the moment, there is no single navigation on the Golden Ring of Russia route, which makes it clear that the tourist is moving along the route.

Description: It is necessary to develop and implement a navigation system for an autotourist, which includes the following components: installation of road signs of individual design (direction indicator, object name, distance indicator). The administrations of the cities of the Golden Ring and the territories included in the route, together with the Union of Cities of the Golden Ring, determine the places for the placement of signs. Development and promotion of tourist information centers (TIC) on the route as reference points for autotourists, the creation of software products.

Software products should include blocks: information systems for autotourists; mobile applications; social networks for car tourists; development of audio guides for autotourists, work with speech assistants.

Expected results:

The emergence of a unified visualization on the route "The Golden Ring of Russia", the availability of information for autotourists through the TIC and software products (mobile applications, audio guides, etc.)

 

5. Promotion of the auto-tourist route on the "Golden Ring" in the domestic and foreign tourist markets

 

Union of Cities of the Golden Ring;

Municipalities on the "Golden Ring of Russia" route

Federation Subjects

Promotion of the autotourist route on the Golden Ring in the domestic and foreign tourist markets

2019 - 2025 years

 

Problems: Recently, the flow of individual tourists (autotourists) on the route has sharply increased. Objective: to present the "Golden Ring of Russia" to car tourists as a territory of hospitality and financial affordability, where you can relax all year round.

Description: As the measures are being implemented, the promotion of the Golden Ring of Russia route for auto tourists on the domestic and foreign travel markets begins in accordance with the general marketing program for promoting auto tourism in the Russian Federation.

Promotion tools:

- Participation in international and Russian travel exhibitions,
- Organization and holding of the Forum on the development of auto tourism,

- Digital promotion: on the Internet; SMM promotion in social networks, mobile applications; in the media,

- Creation of a travel guide for the autotourist.

Expected results: Increase in the number of tourists on the route "Golden Ring of Russia"

 

Association experts discussed the roadmap for the development of the Golden Ring of Russia route

On January 28, 2020 President of the National Association of Automobile Tourism Sergey Lobarev and the Board of the Association took part in the round table "Development of roadside infrastructure for automobile travelers in the Yaroslavl region"

Sergei Lobarev made a presentation on the prospects for the development of roadside infrastructure, noted the need for grant support to entrepreneurs for the development of domestic and inbound tourism.

The event was also attended by representatives of the Government of the Yaroslavl Region, the Chamber of Commerce and Industry of the Yaroslavl Region and the leadership of the Department of Tourism of the Yaroslavl Region.

This meeting was preceded by a visit to locations promising for campgrounds and roadside infrastructure in the Yaroslavl region. It is gratifying that the regions are beginning to understand and involve representatives of public organizations and the business community for the examination.

We were very glad to meet with entrepreneurs who wish to take part in this business and are waiting for real proposals, implemented projects in various regions. The Golden Ring of Russia route after the Ladoga Ring project is also a priority for the Association. Working in the field and with entrepreneurs provides an opportunity to get feedback, local affairs for an effective dialogue with representatives of Rostourism, the Ministry of Transport of Russia.

I am sure that the upcoming visit by our experts and our regional representative, executive director of the Union for the Development and Interaction of the Golden Ring Cities Natalya Bulakh to the locations near Rostov Veliky will become a promising start for the development of campgrounds.

Association experts inspected parking lots for motorists in Rostov Veliky

On December 31, 2020, experts from the National Association of Automobile Tourism, headed by the President of the Association, Sergei Lobarev, and Executive Director of the Union of Golden Ring Cities, Natalya Bulakh, visited Rostov Veliky.

A delegation of experts examined six parking areas for motorists in the Rostov district of the Yaroslavl region: three within the city and three outside. Experts assessed the sites in terms of accessibility, livability, convenience, potential and overall attractiveness for car tourists and caravaners traveling along the Golden Ring route. The experts talked with the owners and managers of the sites and gave professional recommendations on how to improve roadside service and increase tourist traffic.

The trip ended with a working meeting at the Administration of the city of Rostov Veliky, at which, together with the mayor of the city, Andrei Los, owners and managers of sites, representatives of the regional Department of Tourism and the Regional Department of Tourism discussed the problems and prospects for the development of auto tourism and auto caravanning.

The preliminary results are as follows:

✔️ near the turn to the village of Kolenovo there is a whole multicomplex:
a canteen "Behind the wheel", a sanitary block with Tub & zik showers (a word from children's jargon), the Avtolegendy hotel (very interestingly decorated rooms), a wonderful bath complex (for only 350 rubles!), a car wash, parking. Everything is done with love and respect for travelers! But this is not visible from the track (((

✔️ Vologda chain of cafes "Baranka" at 193 km M8. Definitely this place can be recommended to all cars and motorcycle tourists - it is hospitable, tasty, cozy. There is a motorhome area temporarily occupied with pioneer-themed sculptures.

✔️ tourist complex "Yaroslavna": stylish wooden cottages, eco-theme, mini-farm, museum of family and peasant life, fishing. A great place for a family vacation. Single motorhomes like to stop here.

✔️ The site near the Rostov Veliky railway station still requires its own comprehension, what will be there - a camping, a parking lot for motorhomes or a tourist complex, the owner of the site is ready to discuss ideas.

✔️ two more city sites were examined. During the season in Rostov there are many tourist buses and tourists in private cars. In the future, it will be possible to leave cars here in direct proximity to the city center and the Rostov Kremlin. Navigation from the highway and in the city is required.

The main result is that for effective movement forward it is necessary to combine efforts)))